Amari The Label — Legal

Privacy Policy

Last updated: March 2026

This Privacy Policy describes how Amari The Label (the "Site", "we", "us", or "our") collects, uses and discloses your personal information when you visit, use our services or make a purchase from our website, or otherwise communicate with us regarding our services (collectively, the "Services").

By using and accessing any of the Services, you agree to the collection, use and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources. The information that we collect and use varies depending on how you interact with us. In addition to the specific uses described below, we may use information we collect about you to:

• — Communicate with you
• — Provide, maintain and improve the Services
• — Comply with legal obligations
• — Enforce our Terms of Service
• — Protect or defend the Services, our rights, and the rights of our users or others

What Personal Information We Collect

Information We Collect Directly from You

• — Contact details: name, address, phone number, email address
• — Order information: billing address, shipping address, payment confirmation, email address, phone number
• — Account information: username, password, security details
• — Customer support information: content of communications when you contact us

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services using cookies, pixels and similar technologies. This may include device and browser information, IP address, network connection details, and how you interact with the Site.

Information We Obtain from Third Parties

We may also obtain information about you from third parties such as service providers, payment processors, and analytics and advertising partners. Any information obtained from third parties will be handled in accordance with this Privacy Policy.

How We Use Your Personal Information

Providing Products and Services

• — Process payments
• — Fulfill and deliver orders
• — Manage your account
• — Send order, shipping, return and exchange notifications
• — Facilitate returns and exchanges

Marketing and Advertising

We may use your personal information to send you marketing and promotional communications (where permitted) and to personalise the content and ads you see. You can opt out of marketing emails at any time by using the unsubscribe link in our emails.

Security and Fraud Prevention

We use personal information to detect, investigate or prevent fraudulent, illegal or malicious activities, and to protect the security of our Site and Services.

Communicating with You & Service Improvement

We use your information to provide customer support, respond to your inquiries and requests, and to maintain and improve the Services.

Cookies

We use cookies on our Site to operate and improve the Site and Services, remember your preferences, run analytics, and support advertising and personalisation. Most browsers accept cookies by default. You can change your browser settings to block or delete cookies, but this may affect how the Site functions.

For information about cookies used by Shopify, please visit: shopify.com/legal/cookies

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

• — With service providers such as payment processors, hosting providers and analytics providers
• — With business and marketing partners, who may use your information in accordance with their own privacy policies
• — When you direct us to do so or consent to such sharing
• — Within our corporate group or affiliates
• — In connection with a business transaction such as a merger, acquisition or asset sale
• — To comply with legal obligations, enforce our terms, or protect our rights or the rights of others

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy practices, content, or security of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that a child has provided us with personal information, please contact us so we can delete it.

Security and Retention of Your Information

We use reasonable technical and organisational measures to protect your personal information. However, no system is completely secure, and we cannot guarantee perfect security. How long we retain your personal information depends on the purpose for which it was collected, our legal obligations, and the need to resolve disputes and enforce our agreements.

Your Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

• — Right to access / know
• — Right to delete
• — Right to correct
• — Right to data portability
• — Right to opt-out of sale, sharing or targeted advertising
• — Right to restrict processing
• — Right to withdraw consent
• — Right to appeal our decision if we decline your request

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have concerns or complaints about how we handle your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Contact

If you have questions about this Privacy Policy or would like to exercise your rights, please reach out to us.